When 22-year-old Eva Gutowski first started making YouTube videos in college, she thought of it just as a way to help her broadcast journalism major. The idea that she could be a YouTube personality for a living did not even register in the general sense, let alone for her specifically.
Gutowski's YouTube channel MyLifeAsEva has over 7.5 million subscribers, she's coming out with a book, and has an upcoming TV show on YouTube's premium "Red" tier, with Emmy-winning actress Rhea Perlman.
And Gutowski is not the only one.
A crop of top YouTube stars are making up to $ 15 million per year, snagging shows in places like Netflix and HBO, and striking major deals with brands.
Business Insider talked to Gutowski to learn about how YouTube stars are making the leap from the video website to other venues, the various ways to make money and support to a career as a YouTube personality and what it's like to work in an industry that's still in the Process of defining itself.
A $ 20 dinner
Gutowski first discovered the power of YouTube when she was running a blog blog in college. She started making videos and embedding them into her blog posts, but then she noticed that the videos were actually getting on your views on YouTube than on her blog, and she switched her focus.
She heard that YouTube was an easy way to grow an audience for her particular mix of style, beauty, and comedy.
Gutowski's subscribers began to climb, but still, she was not exactly rolling in dough. She said the first check she got from YouTube was for $ 20.
"Maybe I can get myself a special dinner," she thought.
The first time she thought about her videos as a business was when she signed to Fullscreen, a network to help promote and develop stars on places like YouTube, in exchange for a portion of ad revenue. The underlying ad revenue began to provide enough of a baseline income for her to think about as a career.
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